On coaching candidates and millennials

January, 7, 2014
Jan 7
4:30
PM ET
Erin Henderson, Leslie FrazierHannah Foslien/Getty ImagesThe coach hired by Minnesota to replace Leslie Frazier, right, must be able to relate to a younger generation of players, according to former Viking Chris Doleman.
MINNEAPOLIS -- The Minnesota Vikings are continuing on with their coaching search this week, talking to Cleveland Browns defensive coordinator Ray Horton today after interviewing Arizona Cardinals defensive coordinator Todd Bowles on Monday. They will talk with Cincinnati Bengals offensive coordinator Jay Gruden on Thursday, according to a league source, and likely still have interviews coming with Bengals defensive coordinator Mike Zimmer, San Diego Chargers offensive coordinator Ken Wisenhunt, and San Francisco 49ers offensive coordinator Greg Roman. They have already talked with the Seattle Seahawks' offensive and defensive coordinators (Darrell Bevell and Dan Quinn). If their coaching search goes until the Denver Broncos' season is over, they could wind up talking to Denver offensive coordinator Adam Gase or defensive coordinator Jack Del Rio, too.

It's a long list with a range of different options. But one consideration I've been wondering about lately relates to something former Vikings defensive end Chris Doleman said in an interview last month: How much weight should the Vikings give to a coach's ability to manage millennials?

Ah, yes, 'millennials' -- the buzzword for my generation that's colloquially come to describe a group of people in their teens, 20s and early 30s who are narcissistic, overstimulated by technology and in constant need of and affirmation. Or, at least, that's been the scouting report on us in countless magazine articles about millennials in the workplace -- which, curiously enough, always seem to quote analysts the age of our parents, the same people who helped condition us to so much privilege and praise.

At any rate, Doleman related the concept to football in an Inside the NFL interview last month in which he described many millennials as "soft, soft players" who might not want to work as hard as previous generations of players did.

"This is a class of players that feel like they deserve so much more. I don’t know if the work ethic is still there," Doleman said. "I think these guys want to win. I think they want to be good players, but are you willing to do the hard stuff? This, ‘I’ll ease into the game’ type of attitude is just not good enough. You have to be able to step up there and make it happen.”

Doleman pointed out Vikings linebackers coach Mike Singletary's time as the 49ers' head coach as an example of a disconnect with today's players, because Singletary couldn't understand why every player didn't have his drive. Both Doleman and Singletary were Hall of Famers as players, so they're naturally on the far end of the bell curve, but Doleman does raise an interesting point.

While I'd say the stock criticism of millennials is overly simple and often refers to affluent suburban kids who grew up as hyper-achievers in school (present company admittedly included), there's little doubt young professionals come to the workforce from a different background than previous generations. Football players do, too. Millennials grew up in organizational environments that place a strong emphasis on teamwork and collaboration, and as a result, they draw greater meaning from experiences where they feel like their ideas matter. Generally, they're less used to being screamed at, more used to being asked what they think and more likely to buy into an idea when they've been told the rationale behind it. Former Vikings coach Leslie Frazier seemed to get that -- he met each week with a players' leadership council consisting of players as young as 23 or 24 -- and in an era where salary-cap restrictions have pushed more and more teams toward younger players, the Vikings' next coach will have to find the right style to connect with millennials.

That doesn't necessarily mean every coach has to be like Pete Carroll; Jim Harbaugh has certainly been able to get the most out of young players, first at Stanford and then in San Francisco. But even as gruff as Harbaugh can seem in public, his leadership style is different than that of the coaches he played for (Bo Schembechler or Mike Ditka). A Sports Illustrated profile of Harbaugh in October quoted players who said Harbaugh "thinks of himself as part of the team." Receiver Anquan Boldin said of Harbaugh, "He's definitely not a screamer. He's usually calm when he talks to guys. He's more of a teacher."

Is that a softer way of relating to players? Is it more refined? I'll let someone else be the judge of that, but today's player probably requires a different kind of leader than players did in the 1980s or 1990s. It's a tough thing to quantify, but as Vikings general manager Rick Spielman continues his tour of coaching candidates, he'll have to find the coach that can connect with a generation of players who respond to something different than their predecessors did.

Ben Goessling

ESPN Minnesota Vikings reporter

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