This summer, the University of Central Florida will try to squeeze in replacing its basketball court between summer camps. Although the Knights expect to increase their revenue long term by joining the Big East, there are some short-term costs associated with realignment.
For example, UCF will spend approximately $40,000 to change out the surface on their two basketball practice courts, basketball game court and volleyball game court to feature Big East logos in place of C-USA logos. In total, UCF will change out 18 conference logos in and around its athletic facilities. They’re budgeting another $25,000 for existing conference signage and interior banners, a number they say could grow if they decide to add additional conference-branded displays.
When UCF student-athletes suit up next fall, they’ll do so in new uniforms, brandishing the Big East name. The athletic department expects to spend $250,000 changing out uniforms currently screen-printed with the C-USA logo. Another $25,000 will be spent to change out logos on letterhead, envelopes and other office supplies.
Other schools have seen more minimal charges. Colorado’s move from the Big 12 to the Pac-12 just happened to coincide with an expansion of its basketball arena and the construction of a new practice facility, meaning new flooring was simply ordered with the Pac-12 logos. A natural grass football field meant no added expense swapping out logos there. With little Big 12 branding and a practice of ordering new uniforms every year, other costs were similarly unnecessary.
Utah spent a little more on its move to the Pac-12. The athletic department says it cost approximately $52,000 to replace logos on the football field and basketball court. However, like Colorado, the Utes didn’t use their former conference logo around the office much, eliminating some replacement expenses. The Pac-12 provided additional signage for venues and new uniform patches, alleviating more of Utah’s costs. The only other large expense was for marketing efforts, which the athletic department says it spent approximately $75,000 on as it moved from the Mountain West to the Pac-12.
Texas A&M spent even more to market its move. Jason Cook, vice president for marketing and communications at Texas A&M, says the Aggies spent “into seven figures” on their extensive marketing efforts from the fall of 2011, when Texas A&M announced its departure from the Big 12, until the school joined the SEC on July 1, 2012. In addition to national commercials, the Aggies wrapped a bus, organized SEC launch parties and placed billboards throughout the state, among other marketing efforts.
With its basketball court at the end of its lifecycle, Texas A&M didn’t incur any additional costs to replace logos on the court, but replacements in and around other playing facilities totaled $150,000.
Cook says the exposure the university has received from the move to the SEC more than makes up for any short-term expenses. Research commissioned by the university showed media exposure from the Aggies’ first SEC football game against University of Florida was worth $6.5 million alone.
For example, UCF will spend approximately $40,000 to change out the surface on their two basketball practice courts, basketball game court and volleyball game court to feature Big East logos in place of C-USA logos. In total, UCF will change out 18 conference logos in and around its athletic facilities. They’re budgeting another $25,000 for existing conference signage and interior banners, a number they say could grow if they decide to add additional conference-branded displays.
When UCF student-athletes suit up next fall, they’ll do so in new uniforms, brandishing the Big East name. The athletic department expects to spend $250,000 changing out uniforms currently screen-printed with the C-USA logo. Another $25,000 will be spent to change out logos on letterhead, envelopes and other office supplies.
Other schools have seen more minimal charges. Colorado’s move from the Big 12 to the Pac-12 just happened to coincide with an expansion of its basketball arena and the construction of a new practice facility, meaning new flooring was simply ordered with the Pac-12 logos. A natural grass football field meant no added expense swapping out logos there. With little Big 12 branding and a practice of ordering new uniforms every year, other costs were similarly unnecessary.
Utah spent a little more on its move to the Pac-12. The athletic department says it cost approximately $52,000 to replace logos on the football field and basketball court. However, like Colorado, the Utes didn’t use their former conference logo around the office much, eliminating some replacement expenses. The Pac-12 provided additional signage for venues and new uniform patches, alleviating more of Utah’s costs. The only other large expense was for marketing efforts, which the athletic department says it spent approximately $75,000 on as it moved from the Mountain West to the Pac-12.
Texas A&M spent even more to market its move. Jason Cook, vice president for marketing and communications at Texas A&M, says the Aggies spent “into seven figures” on their extensive marketing efforts from the fall of 2011, when Texas A&M announced its departure from the Big 12, until the school joined the SEC on July 1, 2012. In addition to national commercials, the Aggies wrapped a bus, organized SEC launch parties and placed billboards throughout the state, among other marketing efforts.
With its basketball court at the end of its lifecycle, Texas A&M didn’t incur any additional costs to replace logos on the court, but replacements in and around other playing facilities totaled $150,000.
Cook says the exposure the university has received from the move to the SEC more than makes up for any short-term expenses. Research commissioned by the university showed media exposure from the Aggies’ first SEC football game against University of Florida was worth $6.5 million alone.

- darrenrovell darren rovell
New Microsoft deal with NFL. Teams using its Surface tablets to review plays on field, also includes sponsorship of ref replay hoods
8 minutes ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Marlins selling $32 tickets for a networking event, includes a game ticket http://t.co/jk5mYo7xMK
13 minutes ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Warriors having a fan rally tomorrow at Oracle, free parking, free entry, players too. Love that you don't have to win to throw a party
about an hour ago
- darrenrovell darren rovell

- darrenrovell darren rovell
One more thing about Durant: He fits his city perfectly. He has become a part of the fabric of Oklahoma City.
about an hour ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Durant is truly an outstanding guy. Absolutely nothing fake about him. Almost so real and grounded he's hard to believe.
about an hour ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Tremendous contribution by Kevin Durant to the Oklahoma tragedy, giving away what he earned in 4 3/4 games this year ($1M). True leader.
about an hour ago
- darrenrovell darren rovell

- SportsBizMiss Kristi Dosh
I'm part of a special session at #NACDA13 for students and young admins: http://t.co/zOOJGClw0b. Limited space!
about an hour ago
- SportsBizMiss Kristi Dosh

- darrenrovell darren rovell
Think the MLS team in NY is a good deal for the Yankees. Will pay $25M to $30M of $100M expansion fee, Man City pays rest.
about an hour ago
- darrenrovell darren rovell

- darrenrovell darren rovell
So the Sac Kings will sell out next season today? RT @AnnouncerScott One new season ticket deposit every 4 seconds.
about an hour ago
- darrenrovell darren rovell

- darrenrovell darren rovell
New NY MLS club will immediately impact Red Bulls. Stadium in NJ has a lot of suites and club suites in it.
about an hour ago
- darrenrovell darren rovell

- darrenrovell darren rovell
NBA does this already RT @RobBellile could they have an independent CPA firm do an audit similar to state lotteries to provide assurance?
about 2 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Legends. They are doing well RT @88PboyFWC whatever happened to the Yankees and Cowboys partnership?
about 2 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Brewers giving away nice prizes including a Bob Uecker game-worn sweater and a chance to slide down with Bernie http://t.co/T0NJjh5kAI
about 2 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
For the Cavs/LeBron lottery, the rep in the ping pong ball room brought a lucky teeth mold, since the Gunds owned Invisalign.
about 2 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Was in room for Rockets and Cavs getting #1 pick. Could not have been rigged by David Blaine.
about 2 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Team combinations come up 2X-3X in a row sometimes RT @ejmaroun Why would it take a while?
about 2 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Even offering an unedited version of the room online after the envelopes is something the NBA should look into.
about 2 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
The NBA should show the room live with the ping pong balls for the Draft Lottery. It's tedious and could take a while, but its worth it
about 3 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Yankees once did a deal with ManU. The idea was to share resources. Never worked out.
about 3 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
MLS announces MAN CITY and the Yankees have teamed up to buy the league's 20th club.
about 3 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
MLS announces ManU and the Yankees have teamed up to buy the league's 20th club. Talk about marketing power.
about 3 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
New LeBron Nike "Witness" T-shirts http://t.co/wmzjXFucVk
about 3 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
My column on why the Bobcats-to-Hornets nickname swap won't help MJ http://t.co/1pxjyjndJm
about 3 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
POLL RESULTS: 54% of fans say they care about their local stadium hosting a Super Bowl http://t.co/8aPcDxvjnk That's lower than teams think
about 3 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
POLL: How much do you care about your local stadium hosting a Super Bowl? #ALOT #INDIFFERENT #NOTATALL
about 4 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Crowne Plaza survey: 51% of PGA Tour golfers, caddies and officials say brushing teeth is not in their typical bedtime routine.
about 4 hours ago
- darrenrovell darren rovell

- SportsBizMiss Kristi Dosh
Charities in Minnesota launch tour to promote e-gambling to fund Vikings stadium: http://t.co/nfmbBk5w5i
about 4 hours ago
- SportsBizMiss Kristi Dosh

- darrenrovell darren rovell
Love when sponsors commission surveys that relevantly speak to connection. Good way to break thru the clutter.
about 4 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
PGA Tour sponsor Crowne Plaza unveils survey: PGA Tour golfers, on avg, go to bed at 10:36pm and wake up at 6:48am.
about 4 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
RazorGator unveils RazorLocator, a mobile app that allows users to buy tickets with no fees. Step to attempt to steal market share
about 5 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Remember when I 1st heard the LeBron/Nike deal was approaching $90M, I thought there’s no way that was true.
about 5 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Today is the 10th anniversary of @KingJames signing his 7-year deal w/Nike. We broke it live on @OTLonESPN late in the night.
about 5 hours ago
- darrenrovell darren rovell

- SportsBizMiss Kristi Dosh
Paul Astleford of Visit Jacksonville says Jags playing in 4 games in London has "huge and measurable economic impact" on Jacksonville.
about 5 hours ago
- SportsBizMiss Kristi Dosh

- darrenrovell darren rovell
Images so hard to fathom RT @Ginger_Zee #moore at sunrise http://t.co/Ext5qYhnHZ (H/T @MeredithFrost)
about 6 hours ago
- darrenrovell darren rovell

- SportsBizMiss Kristi Dosh
Shawn Marion has an interesting car...http://t.co/vQa0SwH8up
about 6 hours ago
- SportsBizMiss Kristi Dosh

- SportsBizMiss Kristi Dosh
Up bright and early to go to the sports breakfast put on by @JaxBizJournal!
about 8 hours ago
- SportsBizMiss Kristi Dosh

- darrenrovell darren rovell
Just throwing out the idea of customizing tickets. The Heat don’t do that and this was talking about the idea.
about 16 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Love this idea of teams catering to group sales by customizing tickets http://t.co/Lcp5iKHdng (via @BrianGainor)
about 16 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
A 5-story tall Derrick Rose banner at adidas HQ had been replaced by a Damian Lillard banner (via @allanbrettman)
about 16 hours ago
- darrenrovell darren rovell

- SportsBizMiss Kristi Dosh
Excited to see so many of you who applied for my career coaching participated in #sportjc tonight. See, you don't need my help! :)
about 17 hours ago
- SportsBizMiss Kristi Dosh

- SportsBizMiss Kristi Dosh
.@EricPalutsis It is extremely rare someone contacts me to the point of annoying me. I think it's only happened twice.
about 17 hours ago
- SportsBizMiss Kristi Dosh

- SportsBizMiss Kristi Dosh
RT @TracieHitz: Can't help if we don't know what they need MT @SportsBizMiss: I love emails that update me on their situation. I want to he…
about 17 hours ago
- SportsBizMiss Kristi Dosh

- SportsBizMiss Kristi Dosh
I find students are often afraid to send an email, even to someone they know. You have to get past that. Have to! #sportjc
about 17 hours ago
- SportsBizMiss Kristi Dosh

- SportsBizMiss Kristi Dosh
RT @EricPalutsis: @SportsBizMiss in my experience, people love to help as long as you're willing to take the initiative and ask! #SportJC
about 17 hours ago
- SportsBizMiss Kristi Dosh

- SportsBizMiss Kristi Dosh
I love when my former interns email to update me on their situation. I want to know. I want to help them. #sportjc
about 17 hours ago
- SportsBizMiss Kristi Dosh

- SportsBizMiss Kristi Dosh
A4: And keep in touch after your internship ends! Some of the easiest connections you'll make, so take advantage. #sportjc
about 17 hours ago
- SportsBizMiss Kristi Dosh

- SportsBizMiss Kristi Dosh
A4: Meet as many people in the organization as possible and try to get time with them to learn what they do and how they got there #sportjc
about 17 hours ago
- SportsBizMiss Kristi Dosh

- darrenrovell darren rovell
Avg US household in 2013 has 3.06 TVs. # has continued to rise. Will be interesting to see when # starts to fall w/increased mobile viewing
about 18 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Love the humor RT @Dustinpenner25 actually funny you mention it. I've been force fed McDonald's since DQ/TB gate #prayfordustin
about 19 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Avg US household in 2012 had access 179 channels on their TV, watched 18 of them regularly (H/T @badgate)
about 19 hours ago
- darrenrovell darren rovell



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