Joe Montana's likeness was featured in Tide's "Miracle Stain" Super Bowl ad, in which a 49ers fan gains fame and fortune through a Montana-looking stain on his 49ers jersey. The ad placed second in USA Today's Ad Meter for Super Bowl spots.
Playbook had a few minutes to talk with Montana about the ad, his 49ers in the Super Bowl and Tim Tebow.
What was your first reaction when Tide presented this to you?
"I thought it was great. People think it's only players with superstitions. But fans have the same thing. The other unique thing was this commercial gave a little play to both teams. That's hard to do."
What was your reaction to watching the 49ers lose the Super Bowl the way they did?
"You always hope it would end a little better than that. The 49ers had a great year. They played well. It's hard to come back from a big deficit like that especially in a game of that magnitude. They fought back and still could have won the game."
How do the coaches and players move on after that ending?
"You can't dwell on it. You have to put it behind you now. It's time to move on. They got there for a reason. And it's the same reason they can get back there. They need to go back and start again next year. They are fairly young and they have plenty of opportunity to get back, if they want."
What do you think of 49ers quarterback Colin Kaepernick?
"People focus on his arm strength, but it's all about what his legs can do. He can move to get guys wide open. It's the same thing that Robert Griffin III can do. I think that system opens guys up."
Speaking of system, do you think Tim Tebow has a place in the NFL?
"That's a good question. I just don't know. When he came out of college, he was making some great throws in the SEC. The Jets weren't using that kind of offense. That didn't help him. Now he's changing his motion, changing this and changing that. I didn't study him enough to see how his footwork is. That's the real key."
Do you miss the game and wish you were out there?
"You always wish you were playing. Archie Manning said something funny. 'Are you kidding me? I threw the ball 17 or 18 or, if I'm lucky, 20 times a game. These guys are throwing it 40-50 times a game!' That's what I feel, too. Any quarterback who doesn't want to play now is nuts."
For more on Montana, check out his chat here on ESPN.com.